The Future Path of the Game Development in the World

Ninetowns purchase the largest mobile gaming platform ranked OpenFeint, the introduction of mobile social gaming in Japan, a joint venture with Intel and other social game developers to move the United States, all have shown the transformation direction of the company "mobile social networking".
In the first half, China's online game industry appears placid. Introducing new gaming products remains steady state, for example, the game TERA since its introduction to China, the sales of Tera gold are increasing. However, this seemingly calm market conditions, a great change from the industry is breeding. In response to the upcoming players fatigued, online games industry is the number of virtual wealth simply leave the game, trying to regain the friendship of the players to the origin of the game, and with the surging tide and to the Tablet PC, the network from a simple game freed on the PC platform, to a more diversified development frontier.
New social networking features get into online games. In early June, a grand game, chairman and CEO Tan Zhao announced that Shanda will be fully implemented "social network game" strategy. Third-party platforms will be applied to the grand opening of the unity of the community game. There are also plans to make PC handheld devices and mobile terminal gaming communities synthetic larger community. It just launched that "Citizen Change" will become "social network game" strategy of the first products. When the game TERA is in hot sale, is this decision good to the selling of tera online gold or bad?
The move set off by the industry as the Facebook social networking boom, the domestic online game companies for the first time in the gaming-oriented products achieve full social integration. Prior to a couple of years, social networking site in the development of the game plug-in for online games is not worth mentioning bigwigs, and thus to the development of this "Happy Farm" five minutes of the company and other small game development company. Two years later, the face of the player's "fatigued" by friendship interactive online games already have this feature to allow players to re-find the game fun to become a gaming bigwigs new development path.
Similarly, NetEase began a similar attempt. Unlike the grand line of social networking are taking, Netease chose just 10 years ago when the rise of the Chinese online game to promote a common approach - the line activities. Online games to its old brand "Fantasy Westward Journey" as the experimental field, the players held a national exchange to buy Tera gold or other gold in games to maintain the game world. The wedding ceremony and a series of players to people the nature of the line of social gatherings had already been the most active form of online business. It is to forget to the "Fantasy Westward Journey" which has brought an unexpected new popularity.